In this article (reading time 7 minutes), we highlight 3 actions financial advisors can take to ensure they win next-generation customers.

1. Provide Engaging Digital Experiences

It’s undeniable that the world is going digital. 74% of Gen Y and Z expect their wealth managers to offer digital experiences on par with leading digital companies. In addition, younger investors want more information on new asset classes like cryptocurrency, international markets and ESG (environmental, social and governance). 

However, it’s common knowledge that financial organizations do not innovate or build technology well. So what can they do? One option is to use a platform like Capnote on a private label basis to create custom digital experiences for financial teams and customers.

“As an independent financial advisor, I found Capnote to be an effective and cutting-edge digital experience for my clients. I particularly liked the ability to private-label the platform and customize it to suit my needs. It saved me a ton of money and time compared to the cost of building a digital platform.”

Michael, CEO, Empowerment Financial Advisors

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Also Read: Digitization In Finance – Critical Risks & Opportunities

2. Provide Support For D-I-Y Investing 

Younger investors want to learn to manage their portfolios and control their financial futures. According to a survey done by Deloitte, more than 60% of Gen Y and Z want better digital tools so they can manage their investments directly. Financial providers that make this an option and also provide the tools and education needed will be at an advantage when it comes to customer acquisition and retention. 

Capnote has AI-powered financial tools that help investors increase their awareness, explore the potential implications of market moves and automate report generation. It can even be customized and tools embedded into existing platforms. 

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3. Better Personalization & Data Capabilities

In line with modern digital products, personalization is an expectation and should no longer be regarded as optional. Good personalization requires data analytics at scale and must be constantly improving.

“I was drawn to Capnote by its ability to automate data-driven financial workflows. My investment banking team were able to try it at a reasonable rate and found significant benefits for productivity and time saving. It really can reduce weeks of work into a single click. We’re excited to see more as the product develops.”

Chidi Head of Investment Banking, RMB

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Thanks for reading! Please let us know your thoughts at team@capnote.com

P.S. Here are 3 ways Capnote can help your team win in the financial world: 

1. Save Time & Discover New Insights With Financial-Processing-As-A-Service.

2. Expand Your Financial Tech Suite & Accelerate Digital Transformation. 

3. Earn More Income From Your Data, Content Or Expertise.

To arrange a demo or request custom services, contact us at team@capnote.com.

The post Here Are 3 Ways Financial Advisors Win With Gen Z  first appeared on Capnote.